San Francisco's contemporary cultural heart throbs within SoMa, the city's South of Market neighborhood of artists, designers and nouveau riche. Old industrial warehouses now house chic urban condos, fashionable restaurants and experimental art galleries. Shoulder to shoulder are the San Francisco Museum of Modern Art, Yerba Buena Gardens and SONY Metreon, this last a multiplex of shops, cinemas and an IMAX theater. Throughout the year the nearby Moscone Convention Center hosts international conferences and trade shows.